PROCESS COLOR VS. SPOT COLOR
If you’ve ever sent something off to the printer, you’ve probably heard the terms “process color” and “spot color”. Both can be used for large-run and industrial offset printing. But what’s the difference between the two?
The difference begins with the way that colors are produced and how they are applied to the printed surface.
Process color printing is the more commonly used method of color offset printing. It involves “process” colors that are a combination of cyan, magenta, yellow, and black, or CMYK inks. Each process color is comprised of percentages of cyan, magenta, yellow, and black inks.
The ink is not actually mixed together to create the required color. Instead, minute drops of color are laid down so close to one another that the human eye, without the aid of magnification, interprets the mixture of dots as a certain color. The percentages of the four process colors vary, and it’s this variety that produces different hues.
While the range of process colors might seem endless, they actually provide a somewhat limited color range when compared to spot colors. Process printing is typically used when exacting color accuracy and consistency are not a top priority, but things like cost and job completion speeds are a consideration. Things like newspapers, magazines, product packaging and billboards almost always use process colors. It’s the most affordable method, and also the quicker one.
Unlike process printing, spot color printing uses pure and mixed inks that are produced without the use of screens or multicolor dots. Think of spot color offset printing kind of like painting your house. You choose the color, and then apply the premixed medium directly to the surface. Spot color printing does not rely on your eye to interpret anything other than the actual color of the ink.
Spot colors are necessary when color accuracy and consistency across print jobs is crucial. Fine art prints, company logos and color-specific brand elements are often printed using spot colors. Spot color printing features a larger color palette than process colors, which makes more distinct colors possible, such as metallic or fluorescent hues. Each ink also requires its own printing plate and press when applied to designs, mean the print jobs can be costly and can take additional time to complete.