There are many reasons to invest in a printer for your marketing materials. First, print marketing is still an incredibly effective way to reach potential customers. Studies have shown that people are more likely to remember printed materials than digital ones. Printed materials allow you to be creative with your branding, which can be challenging to do with digital marketing.
Investing in a good printer will also save you money in the long run. While the upfront cost may be higher than using a printing service, you’ll be able to print as much as you require without paying extra fees.
So if you’re looking for ways to step up your marketing game, investing in the right printer is an excellent place to start.
What are Marketing Materials?
Any branded items used to communicate your message to customers and prospects are considered marketing materials. Print marketing materials are the most popular and effective option. They aim to give a specific message that prompts your audience to respond.
Printer Types for Marketing Materials
1. Production Printers
So, precisely what is a production printer? They are highly efficient and quick machinery, producing high-quality, high-volume outputs. They are also known as commercial printers and digital presses. Whatever you call them, they are an excellent investment for any high-volume company looking to increase productivity or expand production of items such as:
● Catalogs
● Manuals
● Posters
● Booklets
● Brochures
● Calendars
● Books
● And Much More!
The printer will shorten the time required for complex color calibration and personalization tasks. In addition, each production device has unique features such as intelligent software, advanced finishing options, and a variety of productivity-boosting possibilities that will benefit any large-scale printing business.
2. Wide Format Printers
Wide-format printers can produce POS products such as banners, posters, trade show graphics, wallpaper, murals, backlit film, vehicle image wraps, presentation backdrops, and other large-sized artwork or signage. These printers are an excellent option for those who regularly produce large-scale designs.
3. Envelope Printers
Envelope printing, in a nutshell, allows you to have your company logo or brand details pre-printed onto envelopes. Printed envelopes can be personalized in various ways and are very flexible in color, from the envelope to the colors included on any brand information or return address details. Printing can be done on any size envelope you want, and the envelopes can be used to send direct mail marketing to current or prospective customers.
Contact us if you are looking for the right printer for your marketing materials.