Staying relevant in today’s competitive markets requires a business plan that includes the latest technology trends. Consumers are looking for the total experience when it comes to choosing where to put their money and organizations that recognize this will come out ahead of their competition.
Watch for These Trends
From user-friendly mobile apps to top-level security policies, here are the trends to look for and embrace in the coming year.
- The total experience— Unique in-store experiences are the new driving force behind customer satisfaction. Many companies are embracing this trend, pairing coffee shops with unique shopping experiences. Intuitive digital experiences and top-of-the-line websites that capitalize on brand recognition and reflect the look and feel of the store front will have the most success. It’s also critical for in-store experiences to mesh seamlessly with on-line shopping for simplified purchasing.
- Customer security— High profile security breaches have left customers uneasy about trusting even the largest retailers. Many of these breaches are a result of third-party failings and employee negligence. Plan to tighten up your security policies and training procedures to make sure your organization doesn’t become a cyber criminal’s next target.
- Customer service— Today’s consumer demands fast service and instant answers, and there’s no reason you shouldn’t be able to provide it. A Managed Document Solutions strategy can help your company store and access the information you need with just a few clicks. Linking your copiers and multifunction printers with a secure Document Management system can help you meet your customer service goals like never before. It will also ensure your information is backed up in the event of an emergency.
- Make paying easy— A simplified on-line payment process is a tried-and-true method to get customers to follow through with purchases.